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Our Story

Joule moved to the Middle East 15 years ago, and throughout that time frequented many men’s tailor shops. It became apparent that Dubai was a hub for quality workmanship, but that the style offerings were somewhat limited. 

Around 2012 the goal of opening his own tailor shop was formed, and in the years that followed Joule built relationships with industry professionals and suppliers locally and globally, in order to source the very best materials and finishing. 

Custom Made Reality Tailoring is not your standard men's tailors. We believe that a man’s sense of style is a powerful way to project value, both personally and professionally. To that end, we offer much more than just clothing - we provide a complete personal brand upgrade

Our shop is designed to also be a welcoming social and content creation space, with a podcast area, customized high-performance vehicles, pool table, state-of-the-art driving simulators, and a range of custom artworks, accessories and luxury goods.

Walk-in visitors are welcome, however, if you would like a personal style consultation with Joule, please be sure to book ahead via our booking section on the website. 

We look forward to working with you to create your own Custom Made Reality!

What Makes Us Different

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Style options chosen by Joule aka the Sartorial Shooter

Each fabric, lining, and accessory option has been personally chosen by Joule, after a ten plus year journey of identifying the very best suppliers globally

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Ever changing modern art and ‘big boys toys’ collection

New art, from prints to sculptures, new custom luxury accessories - the space changes continually, with the intent being to inspire you to create your own custom made reality

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Networking and content creation space

On-site podcast studio, pool table, racing simulators, and plenty of space to relax and network

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Workshop on site

This enables faster completion times, immediate alteration, and the ability for clients to tour the workshop area and learn about how their garments are made 

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UNLIMITED refitting for the life of the garments

In case you put on or lose weight / muscle, simply bring in the garment and we will refit it

Meet The Team

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The Big Boss

 Joule Sullivan

Veteran, security professional, and self-made millionaire with a passion for working with clients to create their own

Custom Made Reality. 

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