Our story
Custom Made Reality Tailoring is not your standard men's tailors. We believe a man's sense of style is a powerful way to project value, both personally and professionally.
Built on Dubai's craft, cut to our own custom style.
Joule moved to the Middle East 20 years ago, and throughout that time frequented many men's tailor shops. It became apparent that Dubai was a hub for quality workmanship, but that the style offerings were somewhat limited.
Around 2012 the goal of opening his own tailor shop was formed. In the years that followed, Joule built relationships with industry professionals and suppliers, locally and globally, in order to source the very best materials and finishing.
To that end, we offer much more than just clothing. We provide a complete personal brand upgrade.
Joule and Leo.
Two people, one standard, and a shop run the way they wish every tailor did: personally.
Joule
FounderDressing well has always been a core of Joule’s career, from intelligence professional to global director of security for a Fortune 150 company - his rise is proof of the power of the suit, and he greatly enjoys working with clients to help them level up as well.
Leo
Leo brings deep experience working with leading luxury brands across Europe and the Middle East. With distinctly Italian flair, he is working hard daily to make men’s fashion great again!
Designed to be a welcoming social and content creation space.
A podcast area, customized high-performance vehicles, a pool table, state-of-the-art driving simulators and a range of custom pieces to explore. Come for a fitting, stay for the conversation.
Our team behind the designs.
Every piece is cut, sewn and pressed in our own workshop.
